Today’s columnist, Russell Howe of Ketch, points out three data privacy myths and why companies need to take privacy more seriously. (Credit: Stock Photo, Getty Images) Data privacy matters. For too long, companies and entities have had the upper hand when it comes to data, practicing dodgy tactics and getting away with them. It’s fair to say it’s been like the Wild West. Now the tide has turned. Consumers are worried about how their personal information gets used, and they’re learning to assert what exactly they’re willing to share, and how they’re willing to share it. We should view this as a positive change. By listening to consumers, we can learn to innovate around privacy and grow our top lines and consumer bases – all while cementing our brands as trustworthy and transparent. But we have some way before we reach that reality. There are many critical voices out there who see the pursuit of stronger data privacy everywhere as a consumer versus business fight, and some don’t want to give up decades of poor data handling. Here are three myths about data privacy , and how we can combat them to move towards a better, privacy-first future for […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
