Matt Dunlap is Chief Operating Officer at Rise Brands , a leading brand-strategy firm based in Columbus, Ohio. getty During Covid-19 lockdowns, businesses everywhere found themselves on life support. Our company, once a fast-growing brand-strategy company, was one of them. In 2020, as shutdown orders spread far and wide, Rise Brands saw its sales plummet from $1 million a week to $0 . Headcount cratered, too, dropping from 550 employees to 25 in mere days. It was a hellish time for many small to mid-sized enterprises. Those that survived the pandemic were fortunate, even if they were also impaired. Now, even as life returns to something resembling normal, all companies must endure a new and daunting set of circumstances: a pending recession, rapid workforce turnover and waning consumer confidence. There’s no instruction booklet for this “ next normal ,” but businesses looking for an edge can borrow a page from our company. In 2022, our sales and staffing returned to (and now exceed) pre-pandemic levels. Getting back to growth took hard work. Fortunately, the company was able to lean on one distinct advantage: its background in branding. As the firm’s chief operating officer, I’ve found that many of the […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
