Financial Consultant & author of Deep Finance, Glenn has spent the past two decades helping startups prepare for funding or acquisition. getty Founders often measure the value of their business on the effort and work it took to build something from nothing—to transform what was once just an idea or a dream into a going concern. It can be hard for entrepreneurs to objectively place a value on a company born out of countless sleepless nights, long hours and great personal financial risk. But when it comes time to raise money to take your business to the next level, you need to evaluate your business the way an investor would. Whether you’re seeking growth capital to fund expansion, recapitalize debt or as part of an exit strategy, you should understand how financiers evaluate potential investments. One avenue many successful businesses follow when raising capital is to seek investment from a private equity firm. What Is Private Equity? A PE firm is an investment firm that specializes in buying and investing in private companies. They typically raise money from institutional investors, such as pension funds, endowments and wealthy individuals, and use that money to invest in companies they believe have […]