By Dan Lahl, Global Vice President of SAP Business Technology Platform Marketing & Solutions, SAP Despite an unstable business environment of supply chain pressures, inflation, skills gaps, and talk of recession, some midsize companies are not just surviving – they’re thriving. New products are innovated to attract broader market interest, while existing brands expand into additional markets, categories, and segments. In essence, the midmarket is where many innovations are being incubated and tested out for fast and agile success. According to the IDC InfoDoc, " A Guide to Growth ," these high-growth companies expect to increase their revenue and market share by nearly 11% within the next 12 months. Behind this expansion, the secret for 81% of these high-growth respondents lies in heavy investment in technology, such as ERP, data analytics, data management, automation, business networks, digital supply chains, power-user enablement, and various line-of-business solutions. As exciting as these outcomes may be, infusing multiple new technologies into an IT landscape could become too complicated, disconnected, and unwieldy to manage and use for future innovation. However, it’s possible to avoid this risk by leveraging a cloud-based business technology platform that services the above digital investments and provides the flexibility, extensibility, […]
The Value Of A Platform: Turning Midsize Businesses Into High-Growth Competitors
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