Ibrahim Khatri The world is witnessing an unparalleled surge in data volumes due to the rapid digitization of economies. Companies are accumulating massive amounts of data related to their customers, suppliers, and operations. Additionally, a wide array of networked endpoints, such as mobile phones, automobiles, and electronic gadgets, are being integrated into the physical world, continuously generating and transmitting data. The widespread use of smartphones and social networking platforms further contributes to this exponential growth. Undoubtedly, the era of digital transformation has led to a generous availability of big data, which refers to extensive reservoirs of data that can be captured, transmitted, combined, stored, and analyzed. This phenomenon has permeated every sector and facet of the global economy. Businesses globally are intensifying their efforts toward digital transformations to enhance profitability, drive revenue growth, and fortify their resilience. Driven by the rapid proliferation of data, digital technologies have transformed the marketing landscape, with businesses focusing on ways to monetize the consumer data they collect. As organizations embark on their digital transformation journeys, they face new risks in the form of cybersecurity and data privacy. In this context, organizations must respond to the growing value of their data and the threats […]
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