The Secret To Successful Digital Transformation: It’s All About The People

In my experience, there are two serious mistakes that many business leaders make when they start thinking about digital transformation. Firstly, believing that it’s a process that an organization begins, then goes through, and then comes out of the other side in a “digitally transformed” state. The second is that it’s all about technology. The Secret to Successful Digital Transformation: It’s All About the People Adobe Stock In reality, digital transformation is an ongoing process that never truly ends. Businesses were just getting acclimatized to computers being an essential everyday tool since the 80s when the internet emerged in the nineties and forced them to rethink technology from the ground up. Then no sooner had we gotten the hang of .coms and email when social media turned everything on its head once again. Then came the mobile internet, then the cloud, then artificial intelligence (AI) … However, technology is only ever a part of the picture. Just as important are the human issues that are central to successfully going through these processes of transformation. These include the needs and behaviors of your customers, your company culture, and the buy-in of leadership and the wider workforce. All of which play […]

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