Kimberly Emrick-Bryan of Genuine at Jack Morton makes a case for doubling down on service design. The beauty of service design lies in integrated teams and long-term sustainability. / Mick Haupt As a digital experience agency, we’re often brought in to consult on the customer experience (CX) aspects of digital transformation – helping companies think differently about user journeys, technology needs, and approaches to brand evolution, website redesign, and campaign planning. In the past few years, the game has changed drastically, increasing pressure on brands to convert leads into revenue, differentiate themselves from the competition, and keep up with the ever-changing landscape, while lowering internal costs. Stopgap solutions that aren’t The disruption hasn’t just been an internal phenomenon. The abundance of mergers and acquisitions and the pervasiveness of staff turnover have complicated how companies operate. To keep pace with the demand, we see clients doing their best, which usually means reacting more than strategizing, bringing in vendors to achieve quick wins, and embarking on siloed solutions over holistic and interconnected approaches. But the client-facing experience is only as strong as the internal foundation that supports it. Too often, the experience falls short, displeasing or confusing the target audience and […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
