CIO Jessica Kral discusses the strategy to establish a capabilities focus at a tech-enabled healthcare services business. Credit: Modivcare Modivcare, which provides services to better connect people with care, is on a transformative journey to optimize its services by implementing a new product operating model . With such a shift, Modivcare and its CIO Jessica Kral aim to create a comprehensive and shared view of the company’s processes. This transition also supports a more strategic roadmap for growth and innovation. What’s the context for the new product operating model? Our goal is to maximize service value, deeply understand client needs, ensure exceptional quality, and deliver impactful solutions. We believe the product operating model will allow us to be most effective in implementing the changes needed to achieve this strategy. One example of the product operating model in action is in our Personal Care Services line, which helps people with non-clinical daily living tasks. These services are delivered primarily by small independent businesses that have a relationship with the local community, but we implemented a common platform used across markets to foster greater visibility and effectiveness. Another example of the model in action is in our Non-Emergency Medical Transportation (NEMT) […]