The People-first Approach to Digital Transformation

Despite all the interest swirling around digital transformation, many businesses make a major planning and execution misstep – they neglect to consider the human element in the process. Peter Mulford of BTS shares the benefits of a people-first approach to digital transformation for success. Companies everywhere keep increasing their interest in digital transformation. From 2020 to 2022, in fact, 90% of senior leaders surveyed by McKinsey & Company said they had undergone at least one significant digital transformation. However, people are essential to the success of any digital transformation. They’re the ones who work with the new technologies, after all. For example, most of what our team hears about in terms of digital transformation endeavors involves the application of data, either to gather more data or to use it to inform decision-making. Of course, data doesn’t exist in a vacuum; inventive human minds and efforts are required to use the data appropriately, effectively, and efficiently to get the most benefits from a digital transformation. Make no mistake, either. Done well — and with the acknowledgment that people are an integral part of the journey — digital transformation can be a game-changer for many companies. Take pricing decisions, for instance. […]

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