The people and AI that fuel Repsol’s digitalization

The multinational energy and petrochemical company doubles down on its transformation and commitment to gen AI as the pace of progress quickens. Credit: Flickr. Madrid-based Repsol, a repeat finalist at the 2024 CIO 100 Awards in Spain, has been immersed for years in a process of digital transformation with the aim to become more multi-energy focused, more customer oriented, and better committed to digitalization, innovation, and talent management. It’s all spelled out in its updated strategic plan for the period from 2023 to 2027, which also ratifies the organization’s pledge to energy transition and decarbonization, reinforcing how digital is an essential enabler to successfully achieve these objectives. In 2018, the company launched the first four-year wave of its digital program, serving as a cross-organizational initiative supported by senior management, and its success has been based on the business being a check against its transformation. The company extended the program with a second digital wave to continue promoting and reinforcing digitalization based on seven fundamental values: greater security and reliability in operations, intelligent planning and programming, excellence in digitalized operations, development of digitally optimized assets, omnichannel and data-driven customer experience, innovation in new business models, and agile organization. Repsol’s current […]

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