getty Imagine having a lawyer show up at your doorstep to tell you that your brand has been served after working on that identity for two to five years. You learn it’s because another company in your industry uses a similar name or logo, and if they don’t file a case to make you stop using that name, they might have problems with competition or confusion for their customers. What is the most logical thing you would do at that moment? Of course, you should get a lawyer if you don’t have one. Now imagine that after the whole case, the court’s order is that you should change your brand name after you have invested a lot of energy and time into building the brand to its current status—not to mention the thousands of dollars you have spent on your brand identity and branding system. Think of the kind of pain that comes with having to start everything all over again with a new name. Well, that could happen to you if you don’t trademark your brand. Nobody likes to fight in court in order to keep their company name, but it keeps happening to brands across the world. […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
