Exploring the Impact of Extended Reality (XR) on North America’s Digital Transformation Journey The digital transformation journey in North America is experiencing a significant shift with the advent of Extended Reality (XR). This innovative technology, which encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), is revolutionizing various sectors, from entertainment and education to healthcare and retail. As North America continues to embrace digital transformation, the impact of XR is becoming increasingly evident. XR technology is fundamentally changing the way businesses operate and interact with their customers. For instance, in the retail sector, companies are leveraging AR to provide customers with immersive shopping experiences. Customers can virtually try on clothes or visualize how furniture would look in their homes before making a purchase. This not only enhances the customer experience but also drives sales and boosts customer loyalty. In the healthcare sector, VR is being used for training medical professionals and assisting in complex surgeries. Surgeons can practice procedures in a risk-free, virtual environment before performing them on patients. This significantly reduces the risk of errors and improves patient outcomes. Moreover, VR therapy is emerging as a promising tool for treating various mental health conditions, including anxiety […]