Exploring the Impact of Digital Transformation on B2C Ecommerce in Turkey Digital transformation has been a game-changer in many sectors worldwide, and the B2C ecommerce industry in Turkey is no exception. The rapid adoption of digital technologies has significantly impacted the way businesses operate and consumers shop, leading to a paradigm shift in the ecommerce landscape. The digital revolution in Turkey has been fueled by a combination of factors. The country’s young and tech-savvy population, coupled with high smartphone penetration and increasing internet usage, has created a fertile ground for digital transformation. Moreover, the government’s push towards digitization, as part of its 2023 Vision, has further accelerated this process. One of the most significant impacts of digital transformation on B2C ecommerce in Turkey has been the shift towards online shopping. Traditional brick-and-mortar stores are increasingly making way for online platforms, as consumers prefer the convenience and variety that ecommerce offers. According to a report by the Turkish Statistical Institute, the volume of ecommerce transactions in the country increased by 34% in 2020, indicating a growing preference for online shopping. Digital transformation has also led to the emergence of new business models in the ecommerce sector. Subscription-based services, for instance, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
