RocketMill’s remit spans digital strategy and delivery of content planning, creation and distribution, powered by customer insight RocketMill, an employee-owned, full-service digital marketing agency, has been named as lead performance marketing agency in the UK by beauty brand, The GelBottle Inc, tasked with solidifying the brand’s position as the UK’s leading professional nail brand. Established in 2015 as a nail product innovator for nail technicians and salons, The GelBottle now operates across 30 countries globally and comprises of three nail sub-brands: The GelBottle Inc a seller of high-quality nail products, systems, equipment and accessories to nail professionals, TGB Academy teaching nail technicians how to use the products and expand their businesses, and their direct to consumer brand, Peacci, offering 150 vegan, PETA approved nail colours. Working across all three to implement a connected, data-driven ecosystem, RocketMill will first focus on The GelBottle Inc across strategy, planning and media activation in search, paid social, programmatic, SEO and analytics, maturing the brand’s digital offering. With an audience spanning business-to-business-to-consumer, RocketMill will collaborate with The GelBottle to trial new formats and channels. The agency will also help drive growth through content using a combination of organic and paid channels to educate and […]