A conversation with Trade Tech’s Bryn Heimbeck on the challenges and solutions for the “digital transformation” of the logistics sector. 1/0 – Ones and Zeros Bryn Heimbeck, president and co-founder of Trade-Tech, a global logistics platform, is a digital devotee — his vision is to deploy ‘digitalization’ to break down the information silos constricting the logistics industry. And for a proponent like Heimbeck, this ‘digital transformation’ is the logical next step for an industry that has been slow in adopting tech that other industry sectors have readily embraced. As Heimbeck exclaims, “Fintech is flying in an airplane and the rest of us are riding a horse.” To put his remark in perspective, Heimbeck entered the logistics industry at the ‘horse and buggy’ stage of the industry’s tech evolution. “My first job, I was working for a customs broker here in Seattle [Trade-Tech’s headquarters], typing bills of lading (BOL), and I was terrible at it because we had to use IBM Selectrics [typewriters] and use whiteout [to make corrections], and it was just terrible.” For Heimbeck, who relates “I was always interested in computers” the solution was as simple as ones and zeros — digital BOLs. But in the early […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
