getty Every year, Americans bet billions in wagers during March Madness. Do you ever wonder how companies get their logos on hats or other gear? Two years ago, my team and I found out how to capture the enthusiasm of college basketball and college football fans, including some of the top SEC and Big 10 schools. Licensing isn’t hard, and it’s not even all that expensive—but it is a learning curve, and I would characterize it as a tedious process. If you plan to learn whether licensing is a good fit for your company, here are some important points to keep in mind. Choosing Schools You may have a short list of schools you want to support, but one does not just decide which NCAA schools to license. Your brand will need to qualify for multiple considerations, and I will get into that in a minute, but there are also the considerations you have about what schools you want to sell. The good news is, in most cases, you do not need to approach each school individually. Almost all NCAA schools have a licensing agency, but they don’t all have the same one. The process at each agency is […]
The Big Bet: How Businesses Can Cash In On Merchandizing
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