‘Guide on the side’: Mark Vernooij, of Amsterdam-based THNK, says it offers an alternative to the old-school ‘sage on the stage’ © Barbara Kieboom You will not find any books, exams or lectures at THNK School of Creative Leadership, in Amsterdam — one of many alternative providers of executive education that are taking on business schools at their own game. In a break with traditional approaches, its courses are experiential, engaging participants in hands-on experiences — such as role-playing business scenarios — and reflection that take them out of their comfort zones. “Our faculty are not the ‘sage on the stage’, but the ‘guide on the side’,” says Mark Vernooij, a partner at THNK. This method is not only fun, he suggests, it also helps facilitate long-lasting changes in mindset and behaviour. THNK claims its “creative leadership” model can help meet the needs of wider society, while its training courses are aligned with the UN’s Sustainable Development Goals. “We believe leadership development can be a huge lever in making positive change in the world,” Vernooij says. Business schools are facing fierce competition from such new players in executive education, an important source of income. The global market for corporate […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
