T. Rowe Price has chosen agency Code and Theory to transform its global digital footprint. ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. Global investment management firm T. Rowe Price , which has a big footprint in the retirement services field, has selected Code and Theory to transform its global digital footprint through a refreshed design system and digital properties. The refreshed global design system will function as a comprehensive framework of reusable design components, guidelines and standards that maintain a consistent and cohesive user experience across T. Rowe Price’s digital properties. Code and Theory will reimagine the design system to drive alignment across global teams, streamline design and development processes, ensure brand consistency, and enhance efficiency and scalability. “The best way to support our clients is to continually evolve and improve our digital experience. This refresh will put the client front and center as we look to exceed their expectations with the latest technological innovations available,” said Theresa McLaughlin, head of global marketing and digital transformation at T. Rowe Price. “We are excited to partner with Code and Theory and bring their blend of creative and technology expertise into […]
T. Rowe Price Chooses Code and Theory for Global Digital Transformation
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