Move over, Clio; the algorithm is the new muse. Code and Theory’s Craig Elimeliah explores a world where machines shape human desires, as part of The Drum’s Fashion & Beauty Focus . A digital muse provides colorful inspiration At the center of fashion and culture, where artistry and design meet commerce, a quiet change is happening. The muse, long the ethereal figure of inspiration, is evolving. Today, synthetic beauty, crafted not from nature, but from data, is shaping many of the trends we see in design, on runways, in storefronts and on screens around the world. But what does it mean when the source of our aesthetic desires is no longer the designer, the model, the artist, or even the culture, but rather algorithms and (synthetic) data? At first, it might seem unsettling. The idea of beauty being driven by machines trained on huge datasets feels almost dystopian. Yet there’s something undeniably profound about this evolution. In a world where our identities are increasingly mediated by digital platforms, synthetic beauty offers a kind of mirror, reflecting not just our aspirations but also our complexities, contradictions and desires. What makes this new muse so compelling is its paradoxical nature. Synthetic […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
