Sustainability: An Imposed Requirement or A Market Opportunity?

During the recent International Production & Processing Expo in Atlanta, Ga., it seemed to me that sustainability was on the minds of many attendees and exhibitors. It could be that I was especially tuned into the topic with the launch of the Institute for Feed Education and Research’s Animal Food Industry Sustainability Toolkit during the show, but let me give you some context. The Animal Agriculture Sustainability Summit , hosted by the North American Meat Institute, U.S Poultry & Egg Association (USPOULTRY) and IFEEDER, was standing room only. The Feed Strategy Feed Mill of the Future program had a strong focus on sustainability and sold out of seats. And, the AFIA Pet Food Conference panel on sustainability, which I moderated, received so many thoughtful audience questions that I didn’t get to ask many of my own! Beyond that, many exhibitors’ booths integrated sustainability. For example, I visited with Terry Medemblik, president of Walinga USA, about his company’s prototype EV grain trailer and was impressed with the implications it has for sustainability. None of the engagement around sustainability surprises me though, given last year our member survey showed 80-90% of members across all industry segments viewed sustainability as “important” or […]

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