Mediagenix has revealed the results of a survey into digital maturity across the media and entertainment (M&E) industry. The smart content solutions provider has published the findings from its 2024 M-Connect Survey, which aims to provide analysis of the industry’s current level of maturity in the key areas of data-driven decision-making, automation and system connectivity. Based on responses gathered during the M-Connect event in May, the report demonstrated that many M&E companies are lagging behind industry best practices, with more than half (55 per cent) stating they are still in the early stages of integrating digital transformation strategies. Although the report found that leveraging data enabled faster and more informed decision-making on content acquisition, scheduling and monetisation, 49 per cent are either sporadic or ad-hoc in their use of data-driven strategies. While there has been significant interest in the use of AI and automation in content workflows, the report highlighted that 67 per cent of organisations lack a structured approach to integrating automation, and only 33 per cent have a deliberate strategy to automate their core processes. At 48 per cent, almost half reported limited system connectivity, suggesting they were not taking full advantage of cloud-based innovations in streamlining […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
