THE emergence of the super-apps has made it easier for users to conveniently access multiple features and services that cater to their financial, leisure and lifestyle needs all in a single platform. According to the ASEAN Comprehensive Recovery Framework (ACRF), the introduction of the super-apps is one of the factors pushing digital transformation to “boost the economy and improve society in the post-Covid world.” From transportation to food deliveries, shipments and groceries, the ACRF said super-apps provided the bridge between services and goods, without the need to look for a separate entity or competitor since these features are housed in one app or platform—accessed with just a download or a click. Moreover, the ACRF said super apps are a holistic platform that makes user experience both contactless and easy in a world that shifted to a higher digital and online footprint for the exchange of goods and services—part of that rise in these apps was how transactions could be paid for, hence the importance of integrating digital payments. As far as the local banking sector is concerned, super apps are making a difference. UPAY, the Union Bank of the Philippines (UnionBank)-powered unified platform app, has enabled organizations to achieve […]
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