Strategies to Balance Customer Experience and Employee Experience

Transformation at its core is about change. And without question, there is a clear relationship between transformations aimed at the employee and customer experience. Leaders in customer experience thinking have claimed for many years that you can’t be great at customer experience without first being great at employee experience . But the question is, as the need to transform accelerates, how CIOs and other business leaders balance each to optimize corporate business advantage. Employee or Customer Experience: Where Is Transformation Most Needed? I wanted to understand given the last couple of years and movements like "the great resignation" where CIOs see the most pressing need for transformation. Is it for customer experience or employee experience and do these requirements ever seem at odds with each other? Maybe the right answer is that transformation is most needed to align CX and EX so nobody gets left behind? New Zealand CIO Anthony McMahon believes that “any transformation that benefits employees should create indirect benefit for customers so requirements should never be at odds with each other. However, priorities are a different story.” Associate CIO at UCSB Joe Sabado agreed and added, “the two should really go together. It’s important to understand […]

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