Staying Ahead Of The Game: The Role Of Constant Adaptation In Small-Business Success

Adi is the Founder & CEO of Sheba Consulting and a seasoned leader with 30+ years of experience growing businesses and leading change. getty Small businesses make up 99.9% of U.S. businesses and are a crucial part of the nation’s economy. In 2022, a whopping 92% of all small businesses were owned by members of Generation-X and the Baby Boomer generation, according to research from Guidant Financial . If you, like me, are a small-business owner in their mid-40s to mid-50s, you are a part of a very special generation of business owners. Our generation witnessed and was a part of two major revolutions: the digital revolution and the mobile revolution. We vividly remember the days before the internet, email and cell phones—the days of dial-up modems, bulletin board systems (BBSs), textual internet relay chat (IRC) chat servers and floppy disks. We were there when “brick” cell phones were first introduced; when the first digital cameras popped up; when mobile phones began to have the ability to email and text; and when software moved from expensive servers and desktops to the cloud. Those are only a few of the incredible technologies that we personally experienced changing before our eyes. […]

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