Shutthiphong Chandaeng via Getty Images Dive Brief: Stagwell has acquired Left Field Labs, a 15-year-old agency that has made a name for itself in the fields of emerging technology, digital transformation and immersive experiences, according to a company announcement . As part of Stagwell’s Constellation Network, Left Field will offer services around strategic innovation, user experience design, adept prototyping and technological engineering. Left Field has worked with brands including Google, Meta, Amazon, Uber and Cisco. This is the company’s third acquisition of 2023, following digital creative agency In The Company of Huskies in April and Tinsel Experiential Design in July. The latest deal comes as it doubles down on AI capabilities in data and research through The Harris Poll . Access now➔ Flickr; Robert S. Donovan Dive Insight: Stagwell likes to call itself a “challenger network,” and, as such, it is looking for ways to act smarter through digital capabilities and advanced AI tools. By acquiring Left Field Labs, the network is bringing in a proven digital player — the agency has launched 3,200 products for Google alone — that can provide expertise and experience in emerging tech and AI for Stagwell’s Constellation network agencies. The deal fits into […]
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