Long holding centre stage due to work conducted to increase user autonomy, the digital transformation is now entering a maturity phase, where, far from the “wow” factors of the early days, now the search for long-term value takes precedence and guides the efforts made. By Matthieu Brunhammer , Transformation Leader, Societe Generale Securities Services. With this in mind, asset managers and asset owners are also realising the importance of client experience, which is the result of close collaboration with asset servicers. Societe Generale Securities Services (SGSS) is also involved in this change: since November 2019, its clients have had a single entry point to access all of their digital services on the SG Markets platform. Using a single authentication system, the client can access the key capabilities of the platform, which brings together all of the Global Banking and Investor Solutions of the Societe Generale Group. Once logged in, the user can then browse the various services harmoniously. The graphic appearance is the same in each SG Markets service, which enables any user to easily find their way while browsing from one site to another, with consistency in the buttons, widgets, and any other web page component. But what […]
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