Southern Cross Austereo selects HPE GreenLake for digital transformation

Australia’s largest entertainment company, Southern Cross Austereo, has implemented Hewlett Packard Enterprise’s GreenLake offering to ensure seamless, optimal, and reliable content delivery across 99 radio stations, 105 TV signals, and a mobile app. Southern Cross Austereo (SCA) has been working with HPE for over two decades across all areas of the business – a business that is enjoyed by over 95% of the Australian population, with 99 radio stations across 64 markets, 105 TV signals, and the LiSTNER app that offers both live and on-demand listening. That existing relationship has been, of course, the traditional on-premises data centre with owned and self-managed servers and other hardware. With growth, with new corporate business strategies, and with ever-increasing demands for reliable, scalable, performant – and cost-effective – technology, SCA embarked on a digital transformation project which saw the company continue its HPE relationship, but pivoting to HPE GreenLake , the HPE edge-to-cloud platform. HPE GreenLake brings all the power of cloud with the flexibility of being where the customer needs it. “The HPE GreenLake implementation stemmed from our need to deliver a seamless listening experience across every listening platform,” said SCA CTO Stephen Haddad . “We have a unique business model […]

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