Australia’s largest entertainment company, Southern Cross Austereo, has implemented Hewlett Packard Enterprise’s GreenLake offering to ensure seamless, optimal, and reliable content delivery across 99 radio stations, 105 TV signals, and a mobile app. Southern Cross Austereo (SCA) has been working with HPE for over two decades across all areas of the business – a business that is enjoyed by over 95% of the Australian population, with 99 radio stations across 64 markets, 105 TV signals, and the LiSTNER app that offers both live and on-demand listening. That existing relationship has been, of course, the traditional on-premises data centre with owned and self-managed servers and other hardware. With growth, with new corporate business strategies, and with ever-increasing demands for reliable, scalable, performant – and cost-effective – technology, SCA embarked on a digital transformation project which saw the company continue its HPE relationship, but pivoting to HPE GreenLake , the HPE edge-to-cloud platform. HPE GreenLake brings all the power of cloud with the flexibility of being where the customer needs it. “The HPE GreenLake implementation stemmed from our need to deliver a seamless listening experience across every listening platform,” said SCA CTO Stephen Haddad . “We have a unique business model […]