Athleta has appointed Michelle Goad as its new Chief Digital Officer. Goad’s CV includes stints at Nike (as GM, NbG) and PS Dept. (as CEO and Co-founder). In a LinkedIn post, Athleta said: “Michelle will play a critical role in enhancing our customers’ omni shopping experience and positioning the brand to lead with excellence in digital engagement.” “Michelle brings nearly two decades of expertise in social first strategy and digital transformation to Athleta, making her the ideal leader to help our by women, for women brand continue to raise the bar in performance innovation.” “Her extensive background spans building high impact, customer first digital solutions across industries, and we’re thrilled to welcome her innovative vision and energy to our leadership team.” Social and digital transformation specialist Michelle Goad takes on Chief Digital Officer role at Athleta Goad said: “Athleta is such a special brand to so many of us in the space as it was the first mover in making athletic apparel for women, by women. At a time when brands took a shrink it and pink it approach, Athleta innovated on apparel products making them both highly performant and feminine.” “Rather than use models or highly curated media, […]
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