MARKies 2025 Singapore Sandro – one of the four brands under SMCP SMCP – Sandro, Maje, Claudie Pierlot & De Fursac, a leader in accessible luxury, has been on a remarkable journey of digital transformation, revolutionising the way it engages with consumers across 47 global markets, including Asia. As digital channels increasingly dominate the luxury space, brands such as SMCP must find new ways to stay relevant, connect with customers, and remain agile. Emarsys has been a long-term partner in empowering SMCP to achieve this transformation, driving personalised, data-driven engagement across multiple channels. Sandro – one of the four brands under SMCP Howell Wong, regional director of transformation and operations at SMCP, has been at the forefront of this transformation. Initially trained as an engineer, Wong’s career evolved from technical roles to leading business transformation programs across luxury, retail, and FMCG industries. Since joining SMCP, he has been focused on evolving the company’s digital marketing infrastructure, which had been lagging behind consumer expectations. One of the key challenges SMCP faced was the increasing complexity of consumer behaviour. As Wong notes, “Customers are becoming less brand-loyal, with too many options and touchpoints. Our goal is to simplify their shopping journey […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
