PeopleImages/iStock via Getty Images Investment Thesis ServiceNow, Inc. (NYSE: NOW ) is a workflow company. Its strategy focuses on maximizing the potential of its workflow platform, and it is now integrating AI functionality and broadening its product line. To summarize this opportunity into one line, I would state that ServiceNow’s prospects are strong, while its valuation is still reasonable at around 47x next year’s non-GAAP EPS. Furthermore, the crown jewel of this investment thesis has to be that ServiceNow’s strong cash flows, which are steadily increasing its cash position on its balance sheet, have now reached a tipping point where ServiceNow can start to return capital to investors. Altogether, there’s a lot to like from this investment, even if this company stays out of Wall Street’s limelight. ServiceNow’s Medium-Term Prospects ServiceNow is a workflow productivity company. I believe that the following graphic provides helpful context into its main services. NOW Q2 2023 As you can see above, ServiceNow has 3 main products. Technology Workflows (formerly IT Workflows), Customer & Employee Workflows, and Creator Workflows & Others. Its main revenue driver continues to be its Technology Workflows. That being said, and not immediately obvious from the illustration above, ServiceNow has […]