A 1977 Nike memo describing the company’s "principles" In 1977, Nike executive Rob Strasser typed a list of 10 company "principles." The raw and unfiltered list captures the irreverence and combativeness of early Nike employees. The memo’s been recirculating on social media in recent months. Top editors give you the stories you want — delivered right to your inbox each weekday. Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . In 1977, Nike was at an inflection point. The company, still known at the time as Blue Ribbon Sports, was growing, but it had already been kicked out of two banks and it had yet to launch its industry-shaking Air sneakers. Michael Jordan was still playing high school basketball. Sales that year: $28.7 million. The company employed fewer than 1,000 people. It had yet to go public or become anything like the blue-chip, $46.7 billion, 79,000-employee colossus it is today. And most importantly: The federal government had just […]
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