Samro has taken a significant step in embracing technology to streamline its services and enhance efficiency. On 10 February 2025, Samro officially launched its online appointment booking system, reinforcing its commitment to innovation and improved member experience. This system, now fully operational and accessible via the Samro website, is designed to offer greater convenience and efficiency to members. The introduction of the online appointment booking system marks a transformative shift from traditional walk-in consultations to scheduled appointments for both in-person and online consultations. The introduction of the appointment booking system means that walk-in consultations will no longer be accommodated at Samro’s offices. This strategic change ensures that members receive a more personalised and efficient service, regardless of their location, reducing waiting times and allowing Samro to better allocate resources. This initiative is part of Samro’s broader digital transformation strategy, which includes the launch of an online application system in May 2023 and the ongoing implementation of the Business System Replacement project, which has seen improvements in the frequency of distributions paid out to members. In the past, Samro paid out distributions once a year for each distribution category, such as television, radio and general, live, film, and foreign, while […]
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