New Project Salesforce announced a strategic collaboration with Tata Consumer Products Limited (TCPL) to drive its digital transformation journey. The launch of this next gen Go-To-Market (GTM) platform is revolutionising TCPL’s sales and distribution operations with remarkable speed and efficiency. TCPL’s decision to implement Salesforce Sales Cloud, Service Cloud, Platform, Mulesoft, aligns with its vision to transform into a digital-first, data-driven organisation, leveraging advanced technology to enhance customer experiences. Mulesoft has enabled TCPL to harness the full potential of data through simplification of mammoth integration across systems while providing performance and stability at scale. Leveraging Salesforce’s advanced data management and AI capabilities, TCPL has accelerated its digital transformation with remarkable speed and efficiency. The development and deployment of the platform was driven by a nationwide rollout to over 3,000 distributors within four months. At the peak of this rollout, up to ~200 distributors were successfully onboarded in a single day, showcasing the platform’s scalability and agility. The platform integrates seamlessly with Salesforce’s tools, providing real-time market intelligence and offering key insights into distributor sales and retail shelf activity through the Salesforce Customer 360 suite. This collaboration is driving efficiency across TCPL’s extensive retail network, which spans over 1.63 million […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
