Saga-Communications 2022 375 Saga Communications saw a net revenue decline of 3.5% to $28.1 million in the third quarter, compared to $29.1 million in Q3 2023. Station operating expenses increased 3.1% for the quarter to $23.5 million. CEO Chris Forgy said additional expenses during the quarter are related to the company’s digital expansion. “During a transformational change of this nature, of course, there will be additional expenses,” he told attendees during a Thursday morning conference call discussing the earnings. The additional expenses are temporary, “and as expenses level off and plateau, we grow,” Forgy explained. The digital expansion is “a philosophy methodology built to achieve better results for our local advertisers based on a journey a consumer embarks on when they are exposed to advertising,” he continued. “It capitalizes on the power of radio to move the consumer to a series of specific actions… We call this philosophy blended advertising.” Forgy says blended advertising dovetails with the company’s revenue-driving assets and tools, including the Quu in-dash messaging platform, Saga’s 18 online news sites, e-commerce, streaming, and the company’s “Best Of” program. “As we begin to track our progress of blended advertising and keep in mind, that we’ve only just […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
