Strategic advisor at Farone Advisors , working with leaders of companies in marketing strategy and business development. getty Business development training in professional service firms used to be an oxymoron. Lawyers, accountants or consultants usually were not trained in selling because the thought was that once they became a professional, they were in practice; that meant sales and marketing were separate from the job description. As a result, business and development were dirty words for some, especially when spoken in tandem. In some cases, professional service firms had a rainmaker or two who had a knack for developing clients, but that was about it. Today, training for professionals has grown in sophistication, both due to the expertise and focus of trainers and to the recognition by professional service firms that they need to offer expert training to their people. The rise of the critical role of chief talent officer is just one indication. As firms look at how they will attract and retain professionals, many know that giving new hires training and a sense of how business is won and maintained is essential. By Level Of Experience There is growing recognition that most junior lawyers or accountants need custom […]