Customer experience (CX) automation has now become a crucial enabler for companies to improve Generative AI and LLM powered omni-channel bots hold transformative potential for businesses By Chandrashekar Mantha and Guneet Vijan Customers expect personalised and efficient service, and the emergence of generative AI has led to a significant shift in the way businesses approach customer service and customer delight. Like human interactions, AI, and NLP-enabled voice bots and chatbots can understand customer queries and provide accurate and personalised recommendations and solutions. Customer experience (CX) automation has now become a crucial enabler for companies to improve customer experience, drive efficiencies, reduce costs, and engage, acquire, and retain customers. That’s where CX automation solutions come in which can handle customer queries seamlessly, provide hyper-localisation and personalisation in terms of local language capability, leverage data analytics to action upon business insights utilising customer behaviour and preferences, as well as implementing natural language processing (NLP) to understand and interpret human language, intent, entity, context, and sentiments to answer user queries. Also Read How AI startups are contributing to environment and social impact Canon launches a new technology for chip manufacturing Generative AI: Transforming industries in India Hybrid cloud security: Balancing accessibility and […]
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