On Feb. 22, 2022, I joined a video call with Ukraine’s President Volodymyr Zelensky, who was then facing a terrifying build-up of Russian troops along his country’s borders. Calm and composed, he talked at length about his strategy for Ukraine’s economic transformation and shared his plans to bring foreign investment into the Donbass region, the Eastern part of Ukraine that had seen so much unrest and conflict. The President understood that the prospect of economic growth and prosperity was key to creating peace and stability in the region. I agreed and offered to take his message to other Western business leaders, who, I was sure, would be very sympathetic to the idea. Less than 48 hours later, Russian troops began their full-scale invasion of Ukraine. Supported by relentless missile attacks and air raids on Ukraine’s military and civilian infrastructure, they launched a war of aggression that all but shattered President Zelensky’s vision of peaceful economic development. One year on, the toll of Putin’s self-serving assault on Ukraine’s sovereignty has been staggering. Some estimates put the combined number of battlefield casualties on both sides at over 200,000. Caught between the frontlines or targeted by indiscriminate Russian shelling, thousands of Ukrainian […]
Richard Branson: Global Business Must Do More to Help Ukraine
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