Content 360 2025 Singapore Lee Kum Kee, one of the biggest names in food and sauce production, is on an exciting journey with their digital agency PRIZM’s team to refresh its customer experience through digital transformation. With a rich history dating back to 1888, Lee Kum Kee understands that to stay relevant, they need to adapt to the changing habits of today’s consumers. It all started with the very first trial to refresh the customer journey at the shopping mall event. PRIZM assisted Lee Kum Kee to create an easy and friendly digital way for consumers to join as members, paving the way to further this initiative to develop a full-fledged digital CRM journey. Cooking can sometimes feel like a chore. We want to tackle the notion that cooking shouldn’t just be another task on the to-do list. It’s no wonder some people shy away from cooking out of fear of failure. Let’s be honest—why cook when you can just order takeout? That’s where Lee Kum Kee comes in. Our mission is to transform cooking into something enjoyable! Cooking can be exciting, and just a little extra sauce can make all the difference! The goal is to simplify recipes, […]
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