Reuters Events Releases Special Report on Digital Transformation in the European Insurance Sector, Revealing Generative AI Adoption Gap

London, United Kingdom–(Newsfile Corp. – March 27, 2025) – Reuters Events has published a new report, " The European Insurer’s Digital Transformation Journey, " examining the challenges and opportunities facing European insurers as they navigate digital transformation. The report highlights a potential lag in generative AI adoption among European firms compared to their global counterparts. See the Experts Featured in the Report To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/7408/246310_2855a1c3843e89a4_001full.jpg The report utilises proprietary research to analyse key trends, investment priorities, and obstacles encountered by insurers in the region. Findings indicate that while data analytics and automation have been central to past technology investments, AI and generative AI are now dominating future technology roadmaps. However, the report also reveals that a significant portion of European insurers are still in the early stages of testing generative AI use cases. 81% of respondents from Europe have yet to move beyond testing use cases. Other key findings include: Customer experience is seen as the primary beneficiary of generative AI, though concerns around data privacy and security persist. Insurers should not expect straightforward ROI from AI investments and should focus on alternative measures of success. High costs, delays, and interoperability […]

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