getty The quest for excellence in last-mile delivery has been plaguing retail and e-commerce businesses for as long as we can remember. Regardless of the many technological advancements, changing customer behaviors have given rise to various new challenges for organizations. While optimizing the last mile with technology has helped smoothen an otherwise bumpy journey for brands, they still need to cater to customers’ need of the hour: on-time and convenient deliveries. A whopping 85% of EU online shoppers say that a poor delivery experience would keep them from ordering from that retailer in the future.Customers’ expectations continue rising, and a wide variety of product selections and competitive pricing just aren’t going to cut it for retailers. Consumers today need to be wowed at the post-purchase experience stage, which involves not just faster deliveries but a whole new level of customization and personalization. This can only be enabled by retailers adopting digital transformation for their last-mile logistics. (Full disclosure: My company offers solutions in this space, as do many others.) Through advancement in last-mile technology, we now have solutions to cater to almost all customer demands, and many retailers are pulling out all the stops to delight customers. But innovations […]
Retailers, Here’s The Secret Sauce To Enhanced Delivery Experiences
You may also like...
