Retail teaching legend Fred Hurvitz retires from Smeal College of Business

Through a career that spanned more than four decades, Hurvitz taught more than 50,000 students Starting with his role as an adjunct professor in the late 1970s, Fred Hurvitz’s impact on Smeal College of Business students was felt over the next 45 years until his retirement at the end of 2022. Credit: Photo provided. All Rights Reserved. “His work to introduce new programs that elevated the retail offerings in the department influenced a generation (or two) of students.” UNIVERSITY PARK, Pa. — Although he was born into a retail family and ran businesses for about two decades, Fred Hurvitz found his greatest reward in teaching hundreds of students the ins and outs of retail, marketing and business. “I don’t like to teach something on a theoretical basis,” said Hurvitz, marketing instructor and Kohl’s Professor of Practice for Retail Studies, who retired at the end of 2022. “I like to give my students examples and, if I’ve lived some of those examples, I think they understand it and appreciate it better.” His teaching career began in the late 1970s as a Smeal adjunct professor carrying a full class load before starting a full-time faculty position in 1988. Along the way, […]

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