Department chain Metro Singapore has named Henry Christian (pictured) as its news head of loyalty and customer digital transformation. In a LinkedIn post, Christian stated that he had wrapped up his first week with the company, thanking Erwin Wuysang-Oei, chief operating officer at Metro, for bringing him on board. "Metro is a beloved brand in Singapore. It’s been around longer than the country itself! But as the world evolves, so do we, rising to meet new customer expectations," Christian said, adding that he has been brainstorming with Wuysang-Oei on a "bold vision". Prior to his return to Singapore, Chrisitian worked as a principal and advisor at HC Loyalty Advisory in Germany. In his role, he collaborated with companies seeking to establish sustainable customer relationships through loyalty, analytics, and data monetization. His typical advisory and consulting clients included early-stage founders, loyalty tech Software as a Service (SaaS) and enterprises. Don’t miss: Steelcase hires former BNP Paribas marcomms head to build Asia presence In 2022, Christian joined Indonesia’s GoTo group as its SVP head of loyalty . He was responsible for the strategy and planning, business operations, data, brand and marketing of all loyalty functions across the organisation. Before that, Christian […]
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