Resistance to change is limiting digital transformation Technology businesses must do more to show why they have invested in data-driven solutions and how it has improved operational performance if the resisters are to change their attitude Most companies begin with digitalisation and technology, but it’s the wrong place to start; knowing corporate objectives and understating why digitalisation is the way to achieve them is the first step Source: Prasit Rodphan/Alamy Stock Photo The aim for shipowners, charterers and everyone involved in the collection and sharing of data is to simplify.
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