Key takeaways Utilizing AI in the supply chain is rapidly evolving from a competitive advantage to a necessity. An effective AI plan can enhance decision making, agility and visibility across supply networks. Supply chain officers may need additional support to determine the right AI integration strategy. # Supply chain Generative AI Artificial intelligence Digital transformation The middle market is rapidly discovering the transformative value of artificial intelligence and AI technologies to boost efficiency and prioritize resilience in all key business functions. Amid unprecedented challenges and demand shifts, supply chain officers are responsible for developing and implementing an effective AI strategy to optimize the supply chain, potentially reshaping every link to deliver meaningful value. Demonstrating the reach of AI in the middle market, the RSM Middle Market AI Survey 2024: U.S. and Canada found that 78% of executives surveyed are either formally or informally using AI. But only 20% of those respondents feel they have integrated AI meaningfully, and 67% using generative AI report they need outside help to get the most out of that tool. Additionally, while the survey found that data analytics (54%), IT (54%) and customer service (46%) were the leading functions where companies leverage generative AI, […]