Reinventing Everything: Learning the Business of Hip-hop

C. Keith Harrison (left) presents Denis Perez with a custom vinyl record marking Perez’s completion of the Business of HipHop and Creative Industries certificate. (Photo courtesy of C. Keith Harrison) Students in the Business of HipHop Innovation & Creative Industries certificate at UCF are keeping in the spirit of the genre: breaking new ground. The first-of-its kind certificate lets students work hand-in-hand with industry professionals, such as Fat Joe, DJ Khaled, Jordan Brand’s Reggie Saunders and Def Jam founding Director of Publicity Bill Adler. Assignments include everything from writing educational raps to analyzing music videos with theory and data. This semester MC Serch will join a class to break down the music video for the 1989 3rd Bass single “The Gas Face,” a provocative take on the business crossover of hip-hop. C. Keith Harrison (top) presents Air Jordans to the winners of the educational rap assignment, Jonathan Obas ’20 (left) and Tre Nixon ’19 (right) during a course in a previous semester. Nixon is a selection of the New England Patriots in the NFL Draft (2021, Round 7, #242) and is currently a member of their practice squad. (Photo courtesy of C. Keith Harrison) C. Keith “Doc” Harrison , […]

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