Bahaa Indary, General Manager at Raqmiyat LLC, shares key processes for successful digital and cloud transformation in the Middle East, addressing challenges faced by legacy-heavy players. Can you outline to our readers how your company has harnessed cutting-edge technologies to transform how you conduct your day-to-day operations to deliver the ‘experience’ that your customers, end-users, and partners’ demand in the experience economy? In today’s rapidly evolving business landscape, harnessing cutting-edge technologies is not just a choice but a necessity to stay competitive and meet the ever-increasing demands of our customers, end-users, and partners. At Raqmiyat, we’ve embraced this reality and have strategically leveraged technology to transform our day-to-day operations and deliver exceptional experiences in the experience economy. First and foremost, we’ve heavily invested in data analytics and artificial intelligence (AI) that have enabled us to personalise our products and services, tailoring them to individual needs and expectations. Furthermore, our commitment to cloud computing has been instrumental in ensuring seamless and scalable operations. Cloud technology has empowered us to scale our services rapidly, ensuring that we can handle increasing demand while maintaining high levels of performance and security. In addition to technology adoption, we place a strong emphasis on cybersecurity. […]