Source: Radisson Hotel Group Brussels – Radisson Hotel Group has launched the next phase of its comprehensive digital transformation with the introduction of a successful customer-first and innovative digital strategy based on immersive and localized experiences. Thanks to advanced hotel digital replicas , guests can now view the Group’s hotels virtually from their laptops, mobile phones, and VR headsets. The Group’s forward-thinking localization strategy includes online journeys in 29 languages, personalized for more than 60 regions, a new record in the hospitality industry. Radisson Hotel Group is one of the first adopters of these ground-breaking technologies driving increased customer engagement and booking conversions. Over the last three years, Radisson Hotel Group has cemented its position as a digital leader and pioneer in the industry with its digital transformation strategy to provide a localized and personalized digital experience to its guests by embracing new technology innovation and immersive experiences. Radisson Hotel Group is among the first hotel companies to create immersive digital experiences that allow it to showcase its hotels in a new way, and for guests to feel and live in the spaces virtually. With the launch of immersive experiences, the Group has blended the digital and physical worlds, […]
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