Courtesy of Intuit Quickbooks Dive Brief: Intuit QuickBooks this week launched a new social content campaign, “Small Business Spotting,” to highlight real small businesses that have appeared in movies, according to details shared with Marketing Dive. The effort is timed to the Oscars, which is slated for March 12. QuickBooks on TikTok will spotlight various small businesses that make a cameo in 2023 Oscar-nominated films. Additionally, a Small Business Movie Guide map tracks the locations of film-featured companies, which consumers can add to by sharing sightings found within movie trailers and clips posted on TikTok and YouTube. The effort also includes a 60-second video and will span QuickBooks’ owned social media channels. The campaign is inspired by the surge in popularity of film tourism, an activity where movie watchers travel to locations featured in various movies. Access now➔ Pinterest Business Trendline Latest marketing trends in consumer packaged goods Dive Insight: While it’s no surprise that watching movies is a pastime favored by many, film tourism is an activity that may be less recognized but is in fact rising in popularity, a key insight behind QuickBooks’ campaign. Film tourism in 2022 was a $66 billion industry and is expected to […]
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