Welcome to a new Q&A feature where we shine the spotlight on our EHL research faculty and their current work. With a view to going behind the scenes to better understand the fascinating, impactful world of research, the EHL Institutional Visibility team will be regularly catching up with an EHL researcher whose work is making a difference in both classroom and industry. Dr Alessandro Inversini , EHL Associate Professor of Marketing, is currently at the helm of the Resilient Tourism flagship – a 4-year project funded by the Innosuisse Flagship Initiative. It aims at supporting the datafication of the travel sector in Switzerland, in order to create resilient digitally supported services, business processes and business models. What is the main topic of your current research? As coordinator of the flagship project on Resilient Tourism , my main area of research for the past year and a half has been in human-centered digital transformation in the hospitality sector. In brief, I have been focusing on a less techno-centric approach to digital transformation to shed light on the human side of it. Practically speaking, I do not focus only on the technological components (i.e. robots, IOT and AI), my research focuses […]
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