PXG Is Getting Into The Golf Ball Business After Almost A Decade Of R&D. Here’s Why.

After a decade of research and development, PXG is moving into the direct-to-consumer golf ball … [+] PXG In a relatively short time, PXG has become the most successful and well-known direct-to-consumer club manufacturer in the golf business. The approach — bypassing the retail store middlemen to engage directly with golfers, through specialized, appointment fittings or in their own branded stores – has helped PXG build a very loyal following and earn recognition as one of the Top 100 golf businesses in the U.S. Now, PXG is venturing into the crowded direct-to-consumer golf ball market. For PXG founder and billionaire Bob Parsons, everything the company does starts with the question of whether they can create a better product. “For a long time, despite our best efforts, we weren’t sure if we could make a better golf ball. But we didn’t stop trying,” Parsons said. The PXG Xtreme golf balls, officially released today, are the culmination of almost a decade of research and development. Early patents floated around years ago, but PXG’s R&D team didn’t have a product they were willing to bring to market until they were able to add a new partner to expand engineering capabilities and leverage […]

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